We are excited to announce that the Cooperative for the Humanities and Social Sciences has been assisting the city of Lexington in its Lex Do This! campaign to educate the public about COVID-19 vaccines and encourage vaccination.
Since February, The Lex Do This! campaign has been bringing together community organizations such as churches, advocacy groups, media companies, and marketing teams in an effort to support the ongoing vaccination process in Lexington. The goal of the campaign is to make knowledge about the vaccines freely available by advertising eligibility updates, locations of distribution sites, and safety information.
CHSS is taking on a role in the campaign by working with Kip Cornett, founder and CEO of Team Cornett Advertising, to bring more information about the vaccines to communities that have been disproportionately impacted by the COVID-19 pandemic, such as racial and ethnic minority groups. CHSS is advising Team Cornett on how to reach out to leaders in these communities and develop multilingual resources, mobilizing humanities and social science knowledge to help ensure that vaccination opportunities reach people in all parts of the city.
More information on the Lex Do This! campaign below:
The Cooperative for the Humanities and Social Sciences